7 Rivers Alliance

7 Rivers Alliance Inc. represents the Upper Mississippi Valley region across three states and includes the counties of Jackson, Juneau, La Crosse, Monroe, Trempealeau and Vernon.

The climate for doing business in the 7 Rivers Alliance region has never been stronger. The region’s unemployment rate is consistently among the lowest in the nation. There are six institutions of higher learning that contribute to an educated and highly motivated workforce. The region is about as geographically centered in the United States as a location could be with outstanding access to all forms of transportation. The natural beauty of the region and the endless recreational opportunities also inspire innovation and attract top talent.

The region is actively focused on growing five business clusters that include: advanced agriculture, advanced manufacturing, composites, entrepreneurs and inventors, and health care.


7 Rivers Alliance

Lisa Herr
Executive Director
400 Seventh Street North
La Crosse, WI 54601

Counties: 6 (2 MN & 2 IA)

Jackson, Juneau, La Crosse, Monroe, Trempealeau & Vernon (Houston & Winona, MN and Allamakee & Winneshiek, IA)

Population: 266,482

Largest Municipalities1

City of La Crosse (51,590)
City of Onalaska (18,006)
City of Sparta (9,522)
City of Tomah (9,174)
Village of Holmen (9,171)

Metropolitan/Micropolition Statstical Areas2

La Crosse (133,638)
Monroe (36,842)

Institutions of Higher Learning

University of Wisconsin—La Crosse
Viterbo University
Western Technical College

Major Health Care Providers

Gundersen Lutheran Health System
Franciscan Skemp (Mayo) Health System
La Crosse Medical Health Science Consortium

Other Health Care Providers

Black River Memroial Hospital
St. Joseph’s Community Health Services
Tomah Memorial Hospital
VA Medical Center
Vernon Memorial Healthcare

Major Employers

Ho-Chunk Nation
Millis Transfer Inc.
Mile Bluff Medical Center
Sandridge Treatment Facility
Walker Stainless Equipment Company
Mayo Clinic Health System
Gundersen Lutheran
Franciscan Skemp
Ashley Furniture Industries
JFC Inc.
Vernon Memorial Healthcare
Bethel Home and Services Inc.

1Source: Wisconsin Department of Administration, 2012 Population Estimates
2Source: U.S. Census Bureau, 2012 Population Estimates