In Wisconsin

Who We Are

Strategic Pillars

Who We Are

Adding Value to Maximize Productivity

WEDC is committed to creating and maintaining an environment that invites and rewards business, professional and personal pursuits In Wisconsin®. Our Mission, Vision and Core Values are centered around this purpose.


To advance and maximize opportunities in Wisconsin for businesses, communities and people to thrive in a globally competitive environment.


Leveraging talented professionals and strategic partnerships, WEDC aspires to be a leading and widely respected state economic development organization, helping Wisconsin elevate its quality of life and long-term economic prosperity for all residents.

Core Values:

  • Integrity – Adhere to the highest ethical standards of honesty and character while achieving our mission
  • Respect – Value and support each other and operate according to the “golden rule”
  • Accountability – As a public-private steward of taxpayer dollars, we monitor our actions and outcomes, celebrate our successes and commit to continuous improvement
  • Innovation – Embrace creative initiatives that leverage Wisconsin’s unique attributes
  • Transparency – Track and share information to monitor organizational effectiveness
  • Collaboration – Build strong internal and external relationships to accomplish our mission
  • People – Attract and retain talented staff and foster an environment for continued professional growth and wellbeing
  • Public Service – Share a common purpose of improving the lives of Wisconsin residents by creating economic opportunities through the businesses in which they work and the communities in which they live
  • Customer Centeredness – Maintain the highest levels of responsiveness and service for the businesses and communities that are helping to grow Wisconsin’s economy—these are our customers

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