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Global Trade Venture to China 2018

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Global Trade Venture to China 2018


Start: 04/13/2018
End: 04/25/2018


The global trade venture will take place April 13-25, 2018, and will include segments in Shanghai, Ningbo, Guangzhou and Beijing. In each city, participating companies will be scheduled for customized business meetings with potential local partners hand-picked for their companies by Wisconsin’s authorized trade representatives in China.

With a greater metropolitan area population of 34 million, Shanghai is China’s business and financial hub. Located in eastern China at the mouth of the Yangtze River, it is home to the world’s busiest container port.

Located just to the south of the Yangtze River delta is Ningbo, with a population of 3.5 million in the city proper and 7.6 million in the metro area. Since 2006, Ningbo and Milwaukee have had an agreement in place to encourage business, education and cultural exchange between the two cities. Ningbo is a major source of China’s exports in electrical products, textiles, food and industrial tools.

Guangzhou is the most developed city in southern China, with a population of 13.5 million. The city is the heart of Chinese manufacturing, and its proximity to Hong Kong makes it vibrant, progressive and cosmopolitan.

The program will conclude in the capital city of Beijing. With a population of 22 million, Beijing is the political, cultural and educational center of the country, as well as a technological research center and a major financial and insurance hub. With high per capita income and a growing middle class, Beijing is a promising market for Wisconsin products, especially those that promote efficiencies and or clean and sustainable urban living.

$2,700 for the first participant from a Wisconsin exporter of goods or services
$3,100 for each additional participant from the same company


This subsidized cost includes the following personalized services for participating companies:

  • Market research and customized one-on-one appointments with potential customers, agents, distributors and other market intermediaries in each city
  • Market assessment to help your company devise a strategy for entering the Chinese market, created just for you by Wisconsin’s authorized trade representatives in China
  • Hotel accommodations for the duration of the program
  • Some group meals
  • Intercity transportation within China
  • Transportation to business meetings
  • Interpreters as needed


Various Locations
Shanghai, Ningbo, Guangzhou, Beijing China

More Information:

Khay Khong, (608) 210-6868,